Where Real Work Inspires Real Innovation

Morten is the CEO and Founder of Protekta. Besides overseeing both the Canadian and U.S. divisions of the company, Morten also actively supports the sales and technical staff in the field.

In 2003, Morten and his family emigrated from Denmark to Canada and started Protekta Inc. Morten has worked all his life in the agriculture industry within the swine and dairy fields. Before immigrating to Canada, he started and operated several companies in Denmark that supplied new technology to livestock production.

Morten holds degrees as an agrarian economist and LD-export engineer in agriculture.

Aaron started his career with the small Canadian branch of a pharmaceutical raw material distributor based out of the United Kingdom. He held the role of Operations Manager responsible for North America. There were five employees when he started, so it was much like Protekta Inc.: small but dynamic.

During his 22-year tenure, Aaron’s position encompassed supply chain, vendor relationship development, inventory control, process implementation and improvements, as well as project management. A large part of his responsibility was handling regulatory affairs, with a focus on Health Canada requirements for controlled substances and chemicals.

After moving to Kincardine, Ontario, Aaron was offered a position with a Pharmacy in Walkerton, Ontario, where he was responsible for the operations of their CCAC home care contract in Southwest Ontario. Through his leadership, the organization was able to improve efficiencies in inventory control, documentation flow, and facilities management.

Aaron joined Protekta Inc. in September 2017 as Operations Manager. His responsibilities include supply chain management with a focus on logistics and inventory control.

In his spare time, Aaron enjoys working in his garden. He also has an interest in cooking and has recently taken courses with a local chef in Kincardine.

Roger has roots in mixed farming on both sides of his family. Pursuing a career in agriculture with an emphasis on livestock came naturally to him. With 30 plus years of experience in various roles of the livestock sector, including a period as a commercial lender, Roger enjoys being able to walk the barns, learning from the producers, and sharing information in return.

Roger holds an associate diploma in agriculture from the University of Guelph and learning continues to be an ongoing process. It’s a pleasure to take knowledge from other regions of the globe and share that knowledge locally, so it benefits the livestock industry as a whole. Bringing new technologies to the field that will enhance the welfare of animals, enrich the lives of producers and provide safe, nutritious food for the consumer is very rewarding.

Roger provides technical sales and service for the Protekta product line, covering all species, from Victoria, British Columbia to St. John’s, Newfoundland.

Roger enjoys outdoor activities and can be heard saying, “the best time to plant a tree was 20 years ago.”

Patrick Hoffman is Professor Emeritus at the University of Wisconsin-Madison receiving BS degree from the University of Wisconsin-Platteville and his MS degree from the University of Wisconsin-Madison. In his 37-year tenure, Professor Hoffman conducted applied nutritional research on dairy cattle and was responsible for dairy education outreach programs. He is the author of over 200 scientific manuscripts, abstracts and has received numerous awards for both his research and educational programs. Professor Hoffman also served for 6 years as a dairy scientist for Vita Plus Corporation located in Madison, WI developing advanced dairy nutritional models. Professor Hoffman currently serves as a professional consultant for the dairy nutrition industry.

Pat supports Protekta through dairy science and research development.

Helene, with education as a shipping agent, has worked several years within accounting. Helene has worked in the agriculture business alongside her husband starting in Denmark in 1995 and then in Canada since 2003. At the beginning of Protekta’s business venture, she also operated a clothing business for 13 years. As Protekta Inc. grew and became increasingly busy, Helene closed her stores to work full time for Protekta. She manages the financials for both the Canadian and the U.S. divisions of the company.

Meghan is the Dairy Research and Technical Director for Protekta Inc. She is responsible for overseeing dairy research within Protekta and provides technical support and training to the dairy industry’s nutrition and veterinarian community. In addition, Meghan provides on-farm technical support in North America.

Meghan grew up on her family dairy farm, which drove her to attend the University of Wisconsin – River Falls where she received her B.S. in Dairy Science and Agricultural Business. After completing her B.S. degrees, she attended the University of Wisconsin – Madison where she graduated with her Ph.D. from Dr. Laura Hernandez’s lab focusing on serotonin and calcium metabolism in the dairy cow. Upon completion of her Ph.D., Meghan worked as a dairy nutritionist and technical services specialist before joining Protekta.

Rod Martin is a Dairy Nutritionist and Business Development Consultant for Protekta Inc. He is responsible for providing technical training to the dairy industry’s nutrition and veterinarian community, providing on-farm technical support and North American business development.

Rod has 31 years of experience in on-farm dairy nutritional and management consulting, product development, and sales management. In addition, Rod has given presentations at numerous industry and university meetings along with writing articles for Hoard’s Dairyman and other dairy publications. Rod received both his B.S. and M.S. degrees in animal science from the University of Wisconsin-Madison.

Etienne brings over 25 years of experience in sales, marketing, and business development to his role at Protekta. Before transitioning to animal agriculture, he spent a decade in the human pharmaceutical industry. He holds a background in microbiology and biotechnology, along with an MBA from l’Université de Sherbrooke.

At Protekta, Etienne supports the company’s growth in the Canadian market, providing technical sales expertise across all species, with a particular focus on Eastern Canada and the French-speaking regions.

He is a dynamic and engaging communicator, known for his ability to inspire and connect with others. Etienne values the unique qualities in every individual and thrives on building strong, meaningful relationships.

Outside of work, his interests include finance, travel, languages, and outdoor pursuits.

Miguel is a veterinary graduate from the Universidad Nacional Autónoma de México, where he was honored with the highest distinctions. With an illustrious career spanning over 35 years, he has become an integral figure in the dairy industry across the United States and Latin America. His expertise in product launches was showcased during his pivotal role in the introduction of Posilac (rbST) in Mexico, evidencing his proficiency in technical material development and market education.

Miguel’s experience extends to strategic roles where he has facilitated technology adoption and fostered collaborative relationships among nutritionists and dairy advisors. His comprehensive knowledge in production medicine, animal nutrition, and udder health has been invaluable to organizations aiming to optimize their dairy operations through advanced tools and practices.

As an esteemed leader in labor management, Miguel’s contributions to workforce efficiency are recognized industry wide. He has shared his thought leadership at international conferences, and his numerous articles address the complexities of managing multicultural teams, employee motivation, and professional development.

Miguel’s dedication to education is apparent in his frequent guest lectures at agricultural colleges, where he engages with the next generation of dairy science professionals. His passion for the field energizes him, and his goal remains to facilitate the dairy industry’s advancement by guiding professionals toward effective use of technology and best practices for sustainable animal health and productivity.

Kim joins the Protekta team with a solid background in Business Administration. Starting her career with a staffing firm in the GTA, she quickly became an essential part of the growth of a small staffing company into Canada’s leading staffing firm working alongside the owner & CEO. Her experience includes handling payroll, assisting with recruitment, and helping to shape company policies and procedures.

After Kim’s 17-year tenure with the company and succeeding as the Director of Corporate Services she decided to make the move with her family from the city to Walkerton and start a new adventure which includes Protekta.

At Protekta, Kim supports our operations and sales teams, bringing her practical know-how to our daily business activities based out of our Lucknow location. Her experience in organizing company events, training staff amongst many others, is a valuable addition to our team.

Away from work, Kim cherishes her time at the lake with family and friends, enjoying the warmth of campfires on summer evenings and boating. In the colder months, she’s a proud hockey mom at the local rink, supporting her children’s hockey games.

Lasse holds the position of Vice President at Protekta, leveraging a profound agricultural lineage and extensive industry insight. His foundational experiences began on his family’s farms in Denmark, instilling an early connection to agriculture.

After business school, Lasse deepened his industry engagement through an internship with one of Europe’s largest agricultural cooperatives, gaining knowledge in commodity trading, product development, and global trade. He returned to Canada partnering with Morten in expanding the business with a focus on business development in the United States. Helping drive and seeing the business grow during the years of involvement has provided a diverse background of experience leading to his now strategic leadership role at Protekta.

As Vice President, Lasse focuses on operational excellence and customer satisfaction, driving Protekta’s growth and market position. His approach combines a commitment to innovation with a dedication to sustainable business practices.

Outside of his executive duties, Lasse’s interests span economics, history, and the arts, reflecting a broad curiosity and a passion for cultural exploration.